Research on Website Trust
EPG Global ONE Research, 2026
Russian-language pages of 144 international companies in 11 countries: 86% of websites contain obvious language errors and signs of machine translation, and 49% contain errors that interfere with a customer’s ability to make an appointment, call, submit a request, or book a service.
Stanford University, 2002
10 guidelines for website credibility based on three years of research involving more than 4,500 people: typos and broken links damage trust in a website more than many companies realize, so errors of any kind should be avoided, no matter how small they may seem.
Global Lingo, 2013
A survey of 1,029 adults in the United Kingdom: 74% notice spelling and grammar errors on websites, 59% would not use a company with obvious errors, and 82% would not use a company with poorly translated materials.
CSA Research and Kantar, 2020
8,709 consumers in 29 countries: 76% prefer product descriptions in their own language, 73% want to see at least customer reviews in their own language, and 40% do not buy from websites in other languages.